Mikael Dia, CEO/Founder of Funnelytics, joins the Social Pros Podcast to discuss meaningful analytics and using that data to build a loyal community.

Special thanks to our sponsors:

• Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
• Convince & Convert (Experience This! Show: experiencethisshow.com)
• Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

In This Episode

• Why it is often difficult for businesses to break down which advertising efforts are working
• Why first/last click attributions are not effective measurements
• How to use Funnelytics to optimize your funnel
• What separates a good business from someone just selling a product
• How to connect with your customers while providing business value

Resources

• The Complete Guide to Social Media for B2B from Salesforce
• ICUC
• Brandwatch
• Funnelytics

Visit SocialPros.com for more insights from your favorite social media marketers.