Nick Westergaard, Author and Chief Brand Strategist at Brand Driven Digital, joins the Social Pros Podcast to discuss all things branding and why it is so much more than a marketing term.

Special thanks to our sponsors:

• Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
• Convince & Convert (Experience This! Show: experiencethisshow.com)
• Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

In This Episode

• Why good branding will help you break through the noise
• Why your branding is more than design
• How to balance control over your brand vs how your audience defines it
• Why social media may be shifting from storytelling to direct selling
• Why branding should be bigger than just marketing

Resources

• The Complete Guide to Social Media for B2B from Salesforce
• Techsmith
• Brandwatch

Visit SocialPros.com for more insights from your favorite social media marketers.