Madalyn Sklar, Social Media and Digital Marketing Strategist, joins the Social Pros Podcast to discuss the most powerful ways to optimize Twitter for your business.

Special thanks to our sponsors:

• Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
• Convince & Convert (Experience This! Show: experiencethisshow.com)
• Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

In This Episode

• How the shift to 280 characters has affected interactions on Twitter
• How using video can create a more personal connection through Twitter
• What most Twitter users could do to improve their interactions
• How to find relevant Twitter chats and optimize your profile to make a great first impression
• How to create interactions that can be broadcast over multiple social media platforms

Resources

• Madalyn on Twitter
• SocialROI
• Twitter Smarter
• Video Reply Day
• Media Studio
• How to Drive Intelligent, Personalized Consumer Engagement Using Data and AI
• Communities That Convert

Visit SocialPros.com for more insights from your favorite social media marketers.