I'm super pumped about the first episode of the Bold Future podcast. My guest is Dave Gray, the President and CEO of Daxko. Our conversation revolves around company culture; how to create it and how to keep it. These lessons apply to teams and companies of all varieties and sizes.

**In this episode, you'll learn:**

• What company culture is and isn't
• Why language matters and how to use it to empower your team
• How to measure company engagement and why painful feedback is crucial
• Why communication must be proactive and be redundant (7 times, 3 mediums)
• How to use company culture as a long term, sustainable, competitive advantage

Links to books mentioned in this episode:

First, Break All the Rules: What the World's Greatest Managers Do Differently

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change

Conscious Capitalism: Liberating the Heroic Spirit of Business

Onward: How Starbucks Fought for Its Life without Losing Its Soul

More on Dave:

Check him out on Twitter @DaxkoDave

Learn more about his company, Daxko

Thanks so much for listening!

I'd love to hear what you learned. Please feel free to leave a comment or drop me an email at jeremy@boldfuture.co

You're the best.