Tory Bruno took to the stage to announce RocketBuilder, their new way to market and sell Atlas V launch services. I discuss my initial thoughts about it and what the announcement means for ULA going forward in the commercial market.

  • Initial Thoughts on RocketBuilder - Main Engine Cut Off
  • Introducing RocketBuilder - YouTube
  • Press Conference: ULA Unveils Website to Transform How Launch Services are Selected - YouTube
  • T+24: ULA’s RapidLaunch and Commercial Market Competitiveness - Main Engine Cut Off
  • ULA Branding Their Emptying Manifest - Main Engine Cut Off
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