Today we'll tackle a common challenge faced by small nonprofits – obtaining unrestricted funds. It's no secret that while many organizations excel at securing grants and program funding, the quest for those vital, unrestricted annual operating funds can be an uphill battle. In this episode, we’re joined by Aimee Lindenberger, the founder of Refocused Fundraising, an expert in fundraising communications, key messages, annual appeals, and legacy giving. Listen in as we discuss the importance of unrestricted funds and how to effectively communicate their value to your supporters.

Key Highlights:

• The importance of unrestricted funds for small nonprofits
• How to shift from program-based fundraising to vision-based asks
• Tips for tapping into your organization's unique values and personality
• The benefits of humanizing your fundraising appeals and communications
• Strategies for balancing specific asks with broader, unrestricted funding goals

Connect with Aimee:
Website: https://refocusfundraising.com/
LinkedIn: https://www.linkedin.com/in/aim%C3%A9e-lindenberger/
Twitter: https://twitter.com/a_lindenberger?lang=en
Unrestricted Funds Bonus: https://bit.ly/UnrestrictedFundsBonus

Our friends and sponsors at Keela asked me to put together a guide of fundraising tips I wished every small nonprofit knew. Go ahead and download the guide here: https://www.keela.co/consultant/the-good-partnership (and don't forget that Keela offers our listeners 40% off their first year's subscription).