How do you say no to a job offer from Steve Jobs? Guy Kawasaki is one of the most respected minds in Silicon Valley, an evangelist for Canva, a prolific author (of 15 books), speaker and a newly minted podcaster. This episode is a masterclass for entrepreneurs and ambition. Guy Kawasaki was one of Apple's first brand evangelists, and over his career, he worked there twice and turned Steve Jobs down a third time. That career move and turning down the role of CEO of Yahoo probably cost him about $3 billion. Guy Kawasaki has no regrets; he is one of the most positive people I have ever met, and his focus is to make the world a better place. Guy Kawasaki shares some incredible stories of what it was like to work for Steve Jobs, including a heated exchange between the two that stopped a meeting – and Kawasaki's career – in its tracks. A firm believer that business should have a higher purpose beyond profit, Kawasaki shares his top lessons in business, including the difference between enchantment and persuasion. Kawasaki's advice to start-ups is to create something that matters. And for those entrepreneurs seeking to become the next unicorn, he offers this two-step process. Step one: Dent the universe. Step two: Become a unicorn-not vice-versa. And for a bonus feature, Shadi McIsaac, the passionate and brilliant co-founder of OWNR, joins the show. OWNR is an all-in-one platform from RBC Ventures to start, manage, and grow your business. Sixty-five thousand companies have already used their services. If you contemplate starting a business or are overwhelmed by admin and bureaucracy, you should check them out. To reach Tony Chapman. Web: https://chatterthatmatters.ca Twitter – @TonyChapman – https://twitter.com/tonychapman Linkedin – https://www.linkedin.com/in/tonychapmanreactions/ Instagram – https://www.instagram.com/chatterthatmatters/ Youtube – https://www.youtube.com/channel/UCcGvzmw9MFkUcGylrFA2xC Ownr - https://www.ownr.co Shadi McIsaac Linked In - https://www.linkedin.com/in/shadikargosha/ Twitter - https://twitter.com/SKargosha