Today's guest is my good friend Lisa Sabin-Wilson.

She shares her blueprint for increasing profits and client buy-in at WebDevStudios. This is a "lost" episode from a pre-recorded Season 6 of the Matt Report that I was producing during the summer of 2017.

Lots of great lessons here for anyone running a 1 or 40 person agency. Let me know what you think in the comments below!

Listen to the episode:

Watch the episode:

https://www.youtube.com/watch?v=WjL6Nrm1lpo&t=2s

Transcript of the show:

Matt: 00:00 Hey everybody, welcome back to the channel in this episode, I'm unearthing some of the last episodes of Matt report season six and turning them into maybe a small season seven, many months ago. I sat down and record it almost a dozen episodes, six agency folks, five Seo folks, and I was really trying to combine a two story pass or two career paths into an entire season. So those folks who might be running an agency or a small agency or consultancy and the, the information and feedback and experience of Seo wars for folks who are doing that, people are doing seo content marketing or maybe even marketing in general. And I was combining a small sort of conversation interview style and the first half of the show and then moving into a presentation by the guest speaker. So each guest speaker had an individual topic that he or she was going to teach us.

Matt: 00:52 Um, and it just became a techno technological disaster for me. I've been doing this for a long time and you would think that I would have this stuff down. But every time you introduce something new to the mix, you're trying to push the envelope, um, you know, speed bumps happen. And in my case, I lost some audio, I lost some video, um, but luckily I'm able to salvage a few good lessons out of those episodes and I'm happy to bring those to you. Now, kicking things off. I would like to start with my good friend Lisa Sabin-Wilson, who talks about making profit. Should you make profit, what is the most profit you can make in running an agency or maybe even a consultancy? This is packed full of great information. And in the upcoming video she will present this in her slides that she created for the Matt report way back when.

Matt: 01:36 Uh, so I do apologize. There will be some bumps in this video, but the, the lesson here is a must for anybody who's thinking, I am an agency. Even if you're one person, it doesn't matter if you consider yourself an agency, you're one person. Maybe you outsource some of the other work with friends and other colleagues to whatever. You are a digital agency. You're trying to represent yourself beyond just the solo consultant. This is a great episode for you. It's Matt report.com/subscribe to join the email newsletter, which I really have to email out sometime soon if you like. Videos like this. Go ahead. And like this video, if you enjoy and love and want more videos like this, please subscribe to the channel so you don't miss an episode. Sit back and get ready for Lisa Sabin-Wilson.

Lisa: 02:21 Gotcha.

Lisa: 02:25 So yeah, the topic of my presentation here is, revenue doesns't mean shit. And that might be a surprise for anybody who wants to do just to

Lisa: 02:34 make money or it is making money on wordpress currently to understand that revenue doesn't mean shit. But what I mean to say when I'm saying that is you can, you can make revenue all day long, but if you're not profitable with that revenue then it really is not going to mean shit to you or to your employees. Um, so unless you systems that are in place, uh, to really help pull that revenue over into, um, you know, actual profit, then you know, you're not gonna succeed. So a full pipeline is not all you need to succeed and grow. If you've got a full pipeline that's great and that's wonderful, but you also need to have the right systems in place to support it