Ben Fox co-founder of FlowPress, WPUniversity.com and Sidekick.pro shares smart ideas about pricing, building a team and having a greater vision for his new product offering. * Embrace and address the challenge of pricing your new product by talking directly to your prospective customers to fine tune your offering to the needs of your different customer segments. * Build a successful, sustainable product by finding engineers that are dedicated to your project and will stick with you for more than just the product launch. * Even if you start building a product around needs in the WordPress universe, consider if your idea has application beyond the WordPress circle.

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Viewing option https://www.youtube.com/watch?v=s9kOnIOMZPc What happened during the conversation between Matt and Ben (times correspond to video) 2:10 What's happening with WPUniversity? 3:30 How do you balance your time between client services, product development and new business development? 5:10 What was the genesis of the idea for Sidekick Pro? 6:55 How did you set up your partnership? 8:40 What is it like working in an business incubator or accelerator? 11:20 What kind of advice did you get from the accelerator group when WPEngine contacted you? 13:00 How are you setting the pricing for Sidekick Pro? It's easier to price on the enterprise level 15:45 How are you getting feedback from customers? 17:30 How are you balancing/managing the customer's requested features? 19:10 How are you using PivotalTracker to manage your process? 21:45 What is the biggest benefit to using PivotalTracker 23:40 How did you fairly assess what your team was capable of? 28:30 Why is it important to use a Service Level Agreement with clients? 32:00 What is a good way to craft a Service Level Agreement to use with your clients? 36:30 How much detail do you put in your statement of work (before the deposit is paid)? 41:15 How did you decide to reach beyond WordPress with Sidekick Pro? 47:00 What is planned for the EastMeetspress event?

Resources Ben Fox @benjaminefox email: ben@sidekick.pro Sidekick.pro FlowPress (there is no website) WPUniversity.com New Rainmaker LeadPages Event: East Meets Press Trello Teamwork PivitalTracker Freshdesk Wave Accounting Leadin Acronymns Used SLA: service Level Agreement MRR: monthly recurring revenue SOW: statement of