Jonathan Bartlett is the Chief Product Officer at Troops. Jonathan shares what you need to do now to prepare to sell your SaaS product to the enterprise. Other topics we discuss in this episode include managing your product like a business, comparing and contrasting a bottom up versus a top down approach to building your product, how product management has evolved and much more.

Resources

• Anything written by Michael Porter
  • Examples of Michael Porter’s Work
• Books
  • 15 Must Read Books for Product Leaders by Jason Lynn
  • Competition Demystified
  • The Strategy and Tactics of Pricing

Contacting Jonathan

• Connect with Jonathan on LinkedIn