In last week’s episode, we reflected on what 2020 taught us as online entrepreneurs and why there was a silver lining for those running businesses in the digital space. Now that we’ve entered a new year, I wanted to discuss some predictions I have for 2021. While nobody has a crystal ball that shares exactly what the future will look like, I do believe there are some assumptions online business owners can safely make going into 2021. So in today’s episode, we discuss: * Why your customers will crave connection and normalcy * Why your customers will be more open to connecting and working online than ever before * Why there will be more competition in your niche * Why life will not go back to the way it was in 2019 * Why business owners will look beyond Facebook Ads for their paid advertising needs * Why businesses who received PPP money will invest big