• We always try to get away with things - fudge and exaggerate
• But what if we come up against fixed rules and regulations
• misinformation = information
• what is  a lie, and what is a fact
• all communication has noise
• everything lives in a consistent, social framework
• is hard to lie with actions - use a fakeout
• how do you prove a lie if there is no truth
• information is not mis
• what is the difference between communication, information, and data
• everything is communications - even no communication
• at what point does information get created
• what is real
• objective vs. subjective reality
• we are living in multiple collective hallucinations