Go Rogue Podcast

Host: Bryan Fittin & Loren Lewis Guest: Brad Alexander

On this episode Bryan and Loren are joined by Brad Alexander to talk about the do’s and don’ts of website design.

[00:01:05] - Subject of the episode: Website Design
[00:01:48] - What are you obsessed with this week?

Brad - Tee Rex
Bryan - Joker Movie
Loren - Madam Secretary, tv show on CBS

[00:09:15] - Background of Storybrand certification

[00:13:10] - Tips on how to build or refine a great website

• your website needs to exist. You need to have one
• your website needs to separate you from the others
• strong homepage that communicates what you offer/what you do

[00:17:47] - Top pet peeves for websites

• scrolling carousel
• things that look like written letters as opposed to scannable content - overuse of animation
• stock photos instead of real photos
• everything in the menubar, put the bulk at the bottom
• basic graphic design, don’t use 7 fonts, etc.

[00:22:30] - What should always avoid on your website
- talking about yourself too much at the beginning

[00:24:43] - What should young businesses do when launching their website

• have a homepage that is a sales page for your business - some sort of an about page
• blog pages, service offerings on separate pages

[00:28:32] - What advice would you give to established business websites

• are you comfortable with your growth, if yes don’t change
• whatever is in your website needs to reflect what’s in your sales collateral.

[00:33:02] - Advice for people looking to change a website or branding
- if it’s something you know you can’t handle yourself, wrap your head around spending $4500 - $5000 to have someone design it

[00:36:50] - Rapid Fire Questions

Quotes from the Episode:

“When people interact with websites they expect excellent user experience, if you fail to satisfy their needs they’ll simply move to your competition which might just be a click away. That’s why with every design decision you should think what’s best for the visitor and try to make the experience as pleasant as possible.” [00:16:04]

“The design needs to inform what we are trying to help people accomplish beside just brag or look good.” [00:17:00]

“A website is a good anchor piece to revisit that can then inform the rest of the stuff that comes out of it because it is the biggest digital presence you will have.” [00:29:46]