Go Rogue Podcast

Host: Bryan Fittin & Loren Lewis Guest: John Allen

On this episode Bryan and Loren as part of the founders series, they are joined by John Allen from Onyx Coffee Lab

[00:01:52] - What are you obsessed with this week?

John - Cereal
Loren - ABC show, The Good Place Bryan - Thunderstruck, AC/DC

[00:06:15] - Background of Onyx Coffee Lab

[00:07:29] - The 1907

[00:10:58]- What was the moment you got into coffee and science and wanted to put the two together?

• it was a slow evolution
  [00:14:08]- How did you develop the culture at Onyx?

• it was a combination of coming natural and methodical - we actively work to counter what we see in other cafes

[00:17:52]- In coffee culture, what makes Onyx standout?
- we feel like we are constantly needing to go above and beyond to compete with roasters in major metropolitan areas.
[00:23:50]- Advice for doing authentic social media

• you have to be authentic, we don’t have a big plan
• use the language of the people you are trying to reach
• if our core team thinks its funny we post it
• we try to promote the staff that has been with us for a long time

[00:27:42]- Something people would be surprised to learn about Onyx
- leader of full transparency in the coffee industry

[00:32:19]- What is next for Onyx?
- new cafe in MoMa under construction

• growing the roasting business
• finding new coffees
• vertically integrating..dry mill project in Colombia - new quality standards
• pushing more international business

[00:38:04] - Rapid Fire Questions

Quotes from the Episode:

“It was really important for us to put all that out there so that people understood how much work goes into coffee and also from a culture standpoint of our staff so that everyone can kind of see and appreciate each others jobs.” [00:08:15]

“In coffee our philosophy is we’re only as good as our raw product.” [00:20:48]
Links:

Onyx Coffee Lab - https://onyxcoffeelab.com

Social Media:

https://www.instagram.com/heybryanhey/
https://www.instagram.com/thislovelylewislife/

https://www.instagram.com/onyxcoffeelab/
https://www.facebook.com/OnyxCoffeeLab/
https://twitter.com/OnyxCoffeeLab