In this episode, Cat Bradley, founder of SewEthico.com, (a company that helps businesses grow their online visibility through SEO, content, and enterprise-level customer analysis), shares how you can build out a customer-centric marketing strategy with enterprise-level customer analysis. Insights she shares include: 

  • How experiences with non-profits shaped Cat's marketing perspective
  • Why customer analytics is key to your customer-centric marketing initiatives
  • What is customer analysis
  • Benefits from investing in customer analysis
  • Why owning a problem helps create a movement
  • Could all customer problems result in a movement
  • The best thing that businesses can do to be customer-centric
  • How to conduct a customer analysis
  • Can you automate customer analysis or is it best to use a high touch approach
  • How to apply the data to your marketing strategy and initiatives
  • and much more