In this episode, Lubna Forzley-Badr, founder of Stories.ae and marketing director of Mumzworld.com shares how to use storytelling in business to fuel growth and bring about transformation from within the business. Insights she shares include:
- Why start with the why of your business
- The principles of parent based leadership which ground good storytelling
- The foundations of creating a great story in business
- Why sharing knowledge is a key part of storytelling
- How to inject humour into stories wisely
- The 7 story archetypes and how they can dramatically improve your marketing and fuel growth
- How to make business storytelling awesome
- How to gear your stories towards brand awareness and engagement
- How to use social media to share your story and identify with your future clients
- How to go about creating a movement
- How to add an appropriate call to action to your stories
- and much more