In this episode, Mike Rhodes, the founder and CEO of WebSavvy shares insights into using a profitable Google AdWords strategy to drive your business growth. Insights he shares include:
- The one strategy that drives business growth for WebSavvy
- How a business should decide if a Google Adwords strategy is worth investing in
- How to decide the best channels to remarket to your visitors
- How to reduce the learning curve when crafting your Google AdWords strategy
- How to remain profitable with your ad campaigns
- How to run ad campaigns for cheaper
- What you can learn from the competition and how to create wins despite their efforts
- Why you need to pay attention to machine learning and how it will affect your Google AdWords strategy
- Why you should think about your business as a data business to achieve your business objectives
- How to differentiate your business when the playing field is levelled because of AI and data (irrespective of your Google AdWords Strategy)