Small business owners and Entrepreneurs typically don’t associate with the title of sales person, however 90% of their business is sales.

How can we balance the art and science of sales to close more business?

Tune in to the webinar, where I share the top 3 challenges faced by small business owners and techniques to put in place to attract, engage and convert existing and new clients.

The focus is on buyers journey, attracting your Ideal customer profile and getting clear on the persona you are targeting and finally creating an experience that separates ourselves from others like us.

00:18 Introducing Karen

00:42 Balancing the art and science of sales

01:19 Thinking differently (about sales)

02:42 Human by Daniel Pink

05:29 Why Do People Buy?: Three Phases

05:32 Awareness

05:45 Consideration

05:55 Decision

06:18 Aligning the stages

08:07 Importance of the roadmap

10:28 Knowing your target

12:23 Empathy and aligning with your customers

13:31 Gearing your language to your customers

17:34 Creating “Experience”

19:40 OPP: Other Person’s Perspective

21:25 Connection

21:35 Storytelling

23:10 Curiosity

24:05 What’s the question behind the question?

24:59 Summary

26:33 Q&A

If you are interested in joining our sales community and receive biweekly newsletter please sign up here https://www.k2perform.com/resources/blog

To learn more about Karen connect with her on LinkedIn https://www.linkedin.com/in/karen-kelly-sales-trainer-/

If you have any suggestions for guests or topics on the K2 Sales podcast please contact info@k2perform.com