What does it take to get your audiences attention? How can you move from one to many while still keeping it personalized, or can you?

Tune in to my conversation with CEO of Sales Schema, Dan Englander where he breaks apart the roles of sales and marketing, how leveraging referrals can de risk our conversation and many more tactics to help us break through the noise in a meaningful way.

00:59 Lead Generation & Prospecting as 2 different entities

02:24 Are we asking too much of sales people?

04:06 Utilizing your resources

05:40 Serving a niche market

06:26 Outreach

08:41 Referrals & the Sweet Spot

11:46 Starting small: Putting together your list

14:12 “Its a numbers game”

14:47 The Importance of Personalization

16:37 Refining your message for your audience

18:30 automation

20:36 Evaluation and measurement

22:12 Using hope as a strategy

24:09 Niches in the riches

25:30 Top tips for getting results

27:35 De-risking

27:44 Getting into contact with Dan

email : dan@saleskeeper.com

Dan Englander is the host of The Digital Agency Growth

Podcast and CEO and Founder of Sales Schema,

fractional business team for marketing agencies and

B2B companies, leverage his their approach called Relationship Sales At Scale ™

If you are interested in joining our sales community and receive biweekly newsletter please sign up here https://www.k2perform.com/resources/blog

To learn more about Karen connect with her on LinkedIn https://www.linkedin.com/in/karen-kelly-sales-trainer-/

If you have any suggestions for guests or topics on the K2 Sales podcast please contact info@k2perform.com

Listen or Watch
https://pod.link/1549646427