Being first is always better…

When it comes to marketing, being first to a platform allows so many advantages that you wouldn’t have if you came later. Imagine being on Instagram and building an audience in 2010 vs 2020.

The same thing is possible if you adopt a platform like TikTok now vs when it becomes even more saturated over the next few years.

Before you jump on the platform, though, make sure you have a strategy. Even if that strategy is to explore, make sure you are tracking the metrics you deem necessary to stick around or not.

1. Identify your goals; target number of video views per video, conversion rate, etc.
2. Probably the most important, is your audience on TikTok? It’s amazing to be first to market, but not if your audience isn’t there yet. This is a highly debated stance, but if you need to make money, there are a lot of ways to do it and it doesn’t have to be on TikTok if you don’t want it to be.

3. Post valuable content, and if it makes sense and is on brand for you, find a way to be fun. There are a lot of trends that start on TikTok, if your brand can benefit, take advantage. Participate in challenges, duets, and as the platform develops, any other ways that people are using the platform. Remember, TikTok created features for a reason, you should use them all if possible.

4. Use the right hashtags - TikTok hashtags are absolutely useful and people search this way, but more importantly, TikTok uses this to help spread your message.

5. Create content that matches your audience and track those results. Any successful campaign must have numbers. It doesn't’ have to always be sales or eyes on videos, but you need to now audit your results with your current goals and see if you need to be doing more or less with the current strategy.

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