It's always a pleasure talking to a business owner who is inspired by their long-term vision. Dan Giang of http://maikitchen.com.au/ (Mai Kitchen), Adelaide, is one such business owner.  He understands that day-to-day running of a business can be tough; focusing on the bigger picture is a positive way to help him jump those daily hurdles.   So inspired by his mum's cooking, he named his restaurant after her and has built a business entirely driven by his fond memories of good, home cooked, family meals. He's not in the food business, he's in the feelings business; and he's not without ambition either, remarking: "I wanted to have my mum's name known throughout Australia."   In https://itunes.apple.com/au/podcast/be-drop-communication-that/id1147883761?mt=2 ( today's episode of Be The Drop), Dan talks about giving back to the community, brand values, and we even got to test his amazing mock-meat and I tell you what "https://m.facebook.com/Icantbelieveitsnotmeat/ (I can't believe it's not meat!)"...   This is Dan's version of Be The Drop... SUBSCRIBE to the blog here  https://itunes.apple.com/au/podcast/be-drop-communication-that/id1147883761?mt=2 ( SUBSCRIBE to us in iTunes here) (Android users can access through the free app 'Podcast Addict'). https://soundcloud.com/be-the-drop (SUBSCRIBE to us in SoundCloud here.) https://www.youtube.com/channel/UCLmn6vUnmpCJ01_WbcJzOYA (SUBSCRIBE to us in YouTube here.) PS: REMEMBER to follow us on https://www.facebook.com/narrativemarketing/?fref=ts (Facebook), https://www.instagram.com/be_the_drop/ (Instagram) and https://twitter.com/be_the_drop (Twitter).  CONTACT US at podcast@narrativemarketing.com.au