When you're true to yourself, your communication will always be authentic and unique. This is the advice of Erin Fraser, founder of Blankspace Co, a boutique marketing consultancy focussing on events, brands and lifestyle. After establishing a solid career with big brands such as Estee Lauder, Avon and Tom Ford, Erin took what she'd learned within the professional community she'd built and started something for herself. In today's episode, Erin talks passion, reveals how to handle negativity and gives us her top tips for communicating... New Episode Launches every MONDAY! Remember to follow us on https://www.facebook.com/narrativemarketing/?fref=ts (Facebook), https://www.instagram.com/be_the_drop/ (Instagram), https://www.youtube.com/channel/UCLmn6vUnmpCJ01_WbcJzOYA (YouTube) and https://twitter.com/be_the_drop (Twitter) - @be_the_drop  CONTACT US at podcast@narrativemarketing.com.au Want more from Be The Drop? Visit our website http://blog.narrativemarketing.com.au/ (here.) SUBSCRIBE to us in SoundCloud https://soundcloud.com/be-the-drop-podcast (here.) SUBSCRIBE to us in iTunes https://itunes.apple.com/au/podcast/be-drop-communication-that/id1147883761?mt=2 ( here.)