Today, I talk to the passionate, driven and generous co-founder of Vinomofo - Australia's digital wine guys. In this podcast we talk about who their tribe is, the significance of a small combi-van, what their tribe want and how they go about serving their tribe all in the name of doing good business. I first met Andre in 2014, as a mentor for MEGA, a 12 week entrepreneurship program in which I participated. I was instantly was drawn to his honesty, energy and willingness to share. As always Andre is candid and insightful into what it means to be a tribe leader, and how important that role is, when building good business. Warning: this episode contains some strong language. We have included the language as it's authentic to the way in which Andre communicates with his tribe. If swearing is not your thing, I recommend that you wait until episode 2 which will be released next Monday. REMEMBER to follow us on https://www.facebook.com/narrativemarketing/?fref=ts (Facebook), https://www.instagram.com/be_the_drop/ (Instagram), https://www.youtube.com/channel/UCLmn6vUnmpCJ01_WbcJzOYA (YouTube) and https://twitter.com/be_the_drop (Twitter) - @be_the_drop SUBSCRIBE to us in SoundCloud https://soundcloud.com/be-the-drop-podcast (here.) SUBSCRIBE to us in iTunes https://itunes.apple.com/au/podcast/be-drop-communication-that/id1147883761?mt=2 ( here). CONTACT US at podcast@narrativemarketing.com.au