Did you know that 90% of the world's data actually was created in the last two years? Surprisingly, most of this is outside on the internet.

Maven Data founder, Elisa Choy, described herself as a 'Data Whisperer' and is passionate about assisting business leaders to make decisions with confidence through the use of data. She shared with @Dawn the importance of understanding how to leverage your internal and external data to help your business tap its market and connect to its customers.

A data analyst specialist, Elisa has worked for leading companies across Australia, including Woolworths, Caltex, and Seven West Media until starting her own data analysis companies: Strategic Data Central, and now, Maven Data, Australia's first AI-powered market research agency.

In this episode of DAWNCast, Elisa shares with @Dai Le and @Cathy Ngo her accurate prediction of The Voice winner, storytelling through data, and the presence of social media.

Timestamps:

00:00 Introduction

00:37 What is Maven Data?

02:40 How did Elisa get into data?

08:14 Australia lack of data agencies

09:44 Data in helping society

12:14 Everything is data

13:35 TikTok vs Facebook: Sharing data across social media

18:21 Market analysis and transformational narratives

21:01 Data through stories

21:50 Businesses listening to customers and data

24:26 What fuels Elisa?

25:55 Tips for small business owners

27:05 Influence of earlier experience

29:10 Dark moments: Bullying in the workplace

37:02 Mainstream Australian culture

39:55 Predicting the winner of The Voice

42:43 Understanding what people care about through data

46:32 Technology catching up to data

50:12 Will the economy grow again?

52:08 Global wellness trends

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