David Rohlander, author of The CEO Code: Create a Great Company and Inspire People to Greatness With Practical Advice from an Experienced Executive, on James Lowe's syndicated radio show talking about failure and how important it can be to become successful. Thomas Edison tried 25,000 ways to make a battery and they all failed, when asked about this failure he said, "I didn't fail, I now know 25,000 ways how "not to make a battery." Rohlander says some of the best lessons can be learned from falling down in failure.

Filled with successful stories of mentoring executives and corporate personnel, the book offers a wealth of practical advice for professional and personal success. Broken down into three sections, Communication, Execution and Operation, The CEO Code contains a series of questions at the end of each chapter in Take Time to Reflect pages that consist of seven questions. Each of the three sections, or Parts, consists of five chapters. Part 1, Communication, is broken down into the following chapters: Trust, Respect, Understanding, Empathy and Resolutions.

Chapters for Part II, Execution are Action, Repetition, Habits, Attitudes and Feelings while Part III, Operation, gets into deeper waters with Teams, Delegation, Systems, Accountability, and Rewards. At the outset of Execution, Rohlander states that the "Cycle of Success is a core concept within The CEO Code" as it "explores proven and practical formula for setting goals and how to structure them so they positive and enabling."

Rohlander sets the tone in terms of leadership in Part III, Operation, by likening a well-functioning company to an orchestra. First you need "quality music, then each participant must be in the same place on the score; each player of an instrument must be able and willing to play his or her part. You are the conductor of the orchestra."

David G. Rohlander is a professional speaker, mentor and executive coach. His passion is working with executives to build their own masterpiece personally and professionally. Flying 208 combat missions as a USAF fighter pilot gave him an appreciation for living with gusto. Then he earned an MBA in finance from California State University and spent nearly a decade with Merrill Lynch. Next he became an entrepreneur, built three companies and developed commercial and residential real estate. Along the way he taught at several universities.

Rohlander has coached partners for Ernst & Young, trained sales teams with Honeywell, and mentored hundreds of CEOs and executives in a wide range of industries. In addition to earning his MBA in finance, Rohlander studied management with Peter Drucker at Claremont Graduate University.