Did you know that even reputable companies sometimes get it wrong when choosing a name for a new product or service?

Hear how Germans thought that Rolls Royce was offering them garbage in the 1930s, and how “Nova” was not the best name for a car.

Marketing Translation Mistakes take a look at this website to delve into more brand name blunders

Markenflops and here you can find even more marketing mistakes (in german)