Let us all take a moment to acknowledge the obvious.  College athletes are finally being rewarded for their athletic brand, potential and capabilities.  Yes, thanks in large part to Name, Image, and Likeness.  It’s transformed the way we view college athletics and sports overall. As we transition from swallowing this reality, we now in favor of the athlete have to pose the question how they can maximize their earning and athletic potential.  We’ll revisit this question in just a moment however, first I want to bring your attention to the financial costs to the institutions who are responsible for flipping this bill

In year two, three-quarters of the NIL market revenue derived from collective dollars, per Opendorse. To stay competitive, Power 5 programs will need to offer more than $1 million annually, Front Office Sports reports.   Now back to my original premise when we started this conversation.  How can athletes maximize their brand potential?  For the answer I’d wish to introduce you to Jack Adler Founder & CEO of Out2Win. An Athlete Marketing, Personal Branding and Content Creation company focused on helping athletes and brands leverage the Name, Image, and Likeness space through strategic & creative content partnerships.  Adler joined me this week to tell me more.

LinkedIn: @JackAdler

Instagram: @out2win