Let's delve into the economic impact oflaughter. A new research report from Oracle Fusion Cloud Customer Experiencetitled "The Happiness Report" reveals that while people want brandsto make them smile and laugh, business leaders are afraid of using humor incustomer interactions. The report includes insights from over 12,000 consumersand business leaders across 14 countries and highlights that people aresearching for new experiences that can make them smile and laugh. Brands thatembrace humor are rewarded with customer loyalty, advocacy, repeat purchases,while those that don't, lose customers. Other key findings from the report areas follows:

• 88% of people are looking for newexperiences to make them smile and laugh

• 91% of people prefer brands to befunny and 72% would choose a brand that uses humor over the competition

• 95% of business leaders fear usinghumor in customer interactions

Leanne Linsky, founder, and CEO ofPlauzzable is a passionate entrepreneur with a background in comedy. She is ona mission to bring people together with laughter. Leanne earned a B.S. inBusiness Management from the University of Nevada, Las Vegas, and a Master ofInnovation and Entrepreneurship at the University of California, Irvine. Shealso holds a Professional Coaching Certification (PCC) with the InternationalCoaching Federation and CoachVille, Center for Coaching Mastery. Additionally,Leanne studied comedy at the Upright Citizens Brigade, the Magnet Theater, TheSecond City, and IO Chicago. She wrote, performed, and produced her criticallyacclaimed one-woman show, produced and hosted a comedy open mic, and producedand hosted a weekly stand-up show in New York City and California. In ourinterview, Leanne shares more about her journey and how she aims to spread joythrough comedy.

For more information https://plauzzable.com/