As abusiness owner or entrepreneur when was the last time you paid any attention tothe Know, Like and Trust factor of your consumers or customer base? Becauseafter all, it’s the lifeblood of your existence and your connection to being sustainableand connecting with people from a marketing perspective. If you need statistical evidence to supportthe claim, I just made I came ready and loaded for bear.

According toNielsen, in its global Trust in Advertising Study in 2021, which surveyed40,000 across 56 countries, 88% of consumers said that they trusted recommendationsfrom people they know, above all other forms of marketing messaging.

Kendra Corman is a marketing strategistand consultant who has more than 15years of marketing experience working with one of the top brands in the worldall the way down to solopreneurs just starting out.

I started my marketing career atChrysler as the SRT and then Jeep Advertising Manager, I learned a lot. Then Imoved into a B2B business that didn't have the resources for marketing that Ihad at Chrysler and my eyes were opened. After getting my MBA from MichiganState I made the decision to go out on my own and have been working as anoutsourced marketing department for many small businesses and nonprofits. Afterhelping them grow their businesses and increase engagement, I decided to teachand work with other small businesses that don't necessarily have the money tohire it all out and aren't really sure where to start.

Her passion is making sure that marketingexpertise is affordable and accessible to all businesses. She loves teachingpeople how to grow their email list and add value to their audiences. She isaddicted to learning and sharing her knowledge. She has an MBA from MichiganState and a Master of Accounting from Oakland University. She joined me this week to tell me more.

For more information: https://kendracorman.com/

Listen: https://podcasts.apple.com/us/podcast/imperfect-marketing/id1619646737