Lisa Emmington is a freelance instructional designer (or as her newly SEO'd website puts it, a training course designer) based near Milton Keynes.

She's been freelance almost her entire career, starting out as an IT trainer back when Apple Macs were a mystery box on people's desks, and has reinvented her business every time the market has shifted underneath her - from face to face training, to early e-learning software, to mentoring individual course creators today in the face of AI.

In this episode we talk about:

• How the desire to be freelance came before Lisa knew what she wanted to be freelancing in
• Spotting the shift from face to face training to e-learning, and moving with it
• What happened when she and her husband became a limited company for three years, and why it made her invisible in the market
• Rebuilding visibility from scratch with a social media VA and an SEO overhaul
• Why "instructional designer" doesn't bring in enquiries, but "training course designer" does
• Filtering and pacing leads using nothing more high tech than a paper diary
• The balance between promoting decades of expertise and the very real ageism facing freelancers in their 50s and 60s
• Her three income streams: templates, done with you mentoring, and done for you course creation
• Pensions, retirement planning, and why she's planning to keep freelancing well past 67
• What 60 actually looks like now, versus what she expected it to look like

So much great advice and things to think about in here around change in our careers - brought about by the inevitability of developing tech and age.

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Being Freelance is hosted and created by freelance podcast editor Steve Folland.