Chris is the founder of America's fastest growing hummus brand - Ithaca Hummus.

In this episode we discuss:

• Why you must create content that leave people with a feeling of "they get me"
• Changing the perspective from "steal market share" to "let's grow this category"
• Why he didn't go onto Amazon for the first 7-years but has just launched with a huge bang
• Thinking about how you can communicate with your packaging
• Why educating customers why you are premium is much better than running discounts
• Why he lists the ingredients on the packaging twice
• How important it is to "just care" and what the knock-on effect is

You can find Chris on LinkedIn here.

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