Cody worked with everyone from LeBron to Mummy bloggers as his entrance to the influencer world. As I continuously bang on about the importance of content and marketing, it felt natural to shine some light on a lesser talked about topic on Amazon - influencers.

In this episode we discuss:

• How can brands identify the right influencers
• The importance building a foundation with your influencers and not being purely transactional
• Identifying the easiest route to reach influencers online
• Free tools for finding influencers
• Things to think about when setting up contracts with influencer, what you should pay and how you should manage their deliverables

You can find Cody on Twitter here.