Himanshu spent 3.5 years working at Amazon India within the newly formed advertising team. He's since been leading our Amazon Advertising team, supporting brands across the globe with their ppc strategies.

In this episode we discuss:

• What is it like to work for Amazon India
• Why his morale compass was often challenged with Amazon's KPI's
• What Amazon's initial onboarding process looked like when launching advertising
• Key leadership principles
• Amazon advertising trends from the last 6-months
• How one ad type drove a 70% increase in overall sales whilst every other type was banned
• Should you use software for amazon advertising
• Why in-depth reporting helps brands on Amazon make better decisions

Book a free Amazon Advertising audit with Himanshu here.