Will runs an online pet brand. We normally natter on Sunday's about all "entrepreneurial" matters. Upon our 3rd healthy debate I figured it was logical to record some of our nonsense.

In this episode we discuss:

• Why he is ignoring Amazon Australia and doubling down on his own website
• The ongoing challenge of playing with small margins on Amazon
• The benefits of building a brand moat and how that sets you up for sustainable success
• How he gets 30% open rates on all his emails
• Copywriting lessons and understanding why you've got to play to your strengths
• Whether the stress of running a business if you're just looking to sell is actually worth it
• What type of customer is on Amazon in comparison to off of Amazon
• Why you need to actually care

You can find Will on LinkedIn here.