I like Elliot because he sells stuff that offends people. He's also running a cracking Amazon agency in Clapham, which is a great place to drink.

In this episode we discuss:

• Sleepless nights with Amazon
• Is the hype about Amazon aggregators all a little bit silly
• Finding evergreen products
• The importance of lowering the barrier to entry for consumables brands on Amazon
• The downside of treating Amazon as an afterthought

You can find him on LinkedIn here.