This completely changed how I think about email collection. One of the best conversations I've had on customer journeys in a very long time and sets the tone for what we can expect in 2021 onwards. 

In this episode we discuss:

• Why email pop-ups are done wrong 98% of the time
• Why you don't need a membership, you can just make all customers members
• Most sales are down to timing not the offer
• The biggest mistake we make with email collection
• Integrating quantative with qualitative data
• The downside of dirty data

You can connect with Jonathan on LinkedIn here.