All about customer lifetime value. Juliana continues to amaze me with her undeniable ability to deeply understand customers.

In this episode we discuss:

• The 3 step theory you must be aware of when thinking about customer LTV
• How to score your customers and put them into different buckets
• Understanding customer buying cycles
• Why qualitative data is so important
• Net promoter scores
• Why it's impossible to game
• How to scale a business from a lifetime value perspective, day one strategies
• Why your email welcome series is broken

You can find Juliana on LinkedIn here.