Joe specialises in Amazon Advertising. He builds long term strategies to set brands up for sustainable success.

In this episode we discuss:

  • Understanding relevancy on Amazon and how that is baked into your advertising strategy
  • Why everything comes back to conversion rate
  • When do you switch from a launch campaign strategy to the long-term keyword harvesting strategy
  • Why there is no such thing as a good ACOS
  • How to broaden out your Amazon advertising funnel
  • How Amazon impacts your overall brand performance both on and off the platform
  • Monitoring sales rank when running amazon ads
  • How you can pixel customers on Amazon, similar to Facebook
  • Understand the customer lifetime journey on Amazon

You can connect with Joe on LinkedIn here.

Other resources:

  • LaunchPod Academy 14-day trial
  • Amazon advertising account manager
  • Listen to It's Always Day One podcast
  • Follow on LinkedIn
  • Subscribe to emails
  • Read the email archives
  • Join Amazon Creatives private group

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