Tom and I are brothers. He's become pathetically obsessed with creating great copy and building out email flows that drive CLV.

In this episode we discuss:

• Creating sustainable success off of Amazon
• Why you shouldn't obsess with being profitable on the frontend
• What's been happening to customer acquisition costs over the last year
• Strategies to improve customer retention
• Segmenting up your customers
• Tackling the ongoing abandon cart challenge
• Common mistakes brands make when using email
• Brand examples of great email flows

You can connect with Tom on LinkedIn here.

Other resources:

• LaunchPod Academy 14-day trial
• Amazon advertising account manager
• Listen to It's Always Day One podcast
• Follow on LinkedIn
• Subscribe to emails
• Read the email archives
• Join Amazon Creatives private group