Mike heads up marketing at Profitero, which explains why he made me look a fool as a podcast host. I often found myself having not much else to add because he covered the bases so well.

In this episode we discuss:

• Where he learns about Amazon, what is the best source of info
• Segmenting your portfolio to create strategies for each part
• Sustainability vs. Growth mindset
• How brands can differentiate with their customer experience
• How to fully utilise the reviews you get on Amazon (or off)

You can find Mike on LinkedIn here.

Other resources:

• LaunchPod Academy 14-day trial
• Amazon advertising account manager
• Listen to It's Always Day One podcast
• Follow on LinkedIn
• Subscribe to emails
• Read the email archives
• Join Amazon Creatives private group