10 years at Amazon in the advertising team catapulted Melissa into the world of ecommerce. She is now a member of the Forbes Agency Council and co-founder of Pacvue.

In this episode we discuss:

• Why surrounding yourself with brilliant contacts is the key to sustainable success on Amazon
• How important tech and data will be in 2021, but whether or not it's levelling or widening the playing field.
• Is Amazon just a learning platform, which you can utilise as a springboard to something better
• Launching with a big or small range first
• Micro-influencers
• Why she wouldn't launch on Amazon if she had $10k to throw at it

You can find Melissa on LinkedIn here.

Other resources:

• LaunchPod Academy 14-day trial
• Amazon advertising account manager
• Listen to It's Always Day One podcast
• Follow on LinkedIn
• Subscribe to emails
• Read the email archives
• Join Amazon Creatives private group