Elizabeth proved, again, that there is always something new to learn on Amazon, particularly when it comes to advertising.

In this episode we discuss:

• Advertising won't work if the product doesn't fit
• Why you can't get married to anything on Amazon
• Ads will only make a bad product fail faster
• $17 clicks
• Why having a process and structure to your campaigns is crucial for saving time and improving the success

Connect with Elizabeth on LinkedIn here.