Probably the best conversation I've ever had on customer lifetime value, and how paramount data continues to be in the world of ecommerce.

In this episode we discuss:

• What is customer lifetime value, why you need to think about it, and how to get accurate data around it
• What opportunities are presented when you have a strong understanding of your customer data
• Why the purchase journey is so important, how can help your customers and help yourself
• Why most brands ACOS targets are completely wrong

Rael is also currently running a survey to help improve Nozzle, you can check it out here and receive an Amazon gift card for completing it.

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