John's spent the last 12-years building his Amazon agency and brings with him a seasoned, well-versed head to our discussion on how brands can build sustainable success on the marketplace today.

In this episode we discuss:

• The importance of data and how to utilise it
• How so many brands lack operational excellence and why they should care
• Change in the overarching Amazon strategies in the last 10 years
• The challenge large organisations are having structuring their teams for Amazon
• If tech is essential to succeed now