Mark shares invaluable insights for CPG brands on and off Amazon. Lifetime value, repeat purchases, first hire, packaging, to name just a few of the topics I peppered him with. He is the founder of IWON Organics, a fast-growing snack company that focuses on plant-based proteins, and has been playing the entrepreneur card for over 16-years. 

In this episode we discuss:

• How did you prioritise hiring when starting
• What should CPG brands be looking at from a packaging perspective
• How important is customer lifetime value and what can you do to foster it
• How can influencers play a role in the successful launch of a grocery brand
• Amazon or website first