Within the first 10 mins we smashed out a 3-step plan to improve your listing - introduced by Daniela and eagerly backed up by myself. Daniela's enthusiasm towards branding on Amazon radiates through this episode and I encourage any owner to get their notepad out as this is crammed with valuable nuggets for you to go and implement.

In this episode we discuss:

• 3 fundamental components of a rocket listing, all of which actionable to go and implement today
• What skills to aim for when making your first Amazon hire
• Why testing is underutilised but highly effective, and how/when to do it
• Where you can get creative examples to inspire your brand and your content, both on and off Amazon
• What squeeze costs are and why you must adopt them as part of your marketing budget