Florian provided me with unknown insights into Amazon Germany that truly came as a great surprise to me. Having built a software company in the advertising space over the past 3 years, in Germany, he's fabulously well placed to advise on ad strategy and Europe.

In this episode we discuss:

• How unprofessional the DE marketplace is and how there is still vast opportunity there
• Why the marketplace needs people to waste money on advertising
• 4 different functions of Amazon Advertising and why you must be aware of each of them
• Where he's identified the greatest opportunity in Amazon EU and how to capitalise on it