Having led content development and promo planning at Amazon, Aric offers invaluable insights for those looking to build a solid foundation on the marketplace. He has a sound understanding of how to establish omnichannel funnels to capture consumers at different stages of their buying cycle.

In this episode we discuss:

• How to drive highly qualified traffic
• Curating brand experiences
• The importance of customer profiling
• Strategies for achieving quick ROI when advertising and when to use them
• What impacts searchability on A9 - A+ doesn't have any weighting?