Josh runs the Amazon marketing for one of the best supplement companies in the world - Nordic Naturals. Having initially entered the Amazon world in 2013 selling motorcycle accessories from Vietnam, he's now got 7-years under his belt across a wide array of job roles.

In this episode we discuss:

• The importance of thinking long-term with your Amazon Advertising
• Why 80% ACoS isn't necessarily bad
• Big brand pricing strategies on Amazon
• If he had to start again, what would he do with $10k on Amazon
• Why you want negative reviews
• How some huge Amazon tools have incorrect data

We're not about publicly shaming brands, so for those who want the scoop on which 4 providers Josh tried, but binned due to bad data, here is his LinkedIn.