Donal and I worked together in the Amazon Business team, supporting strategic accounts across the UK. His background was spent working within the InterContinental Hotels Group before transitioning over to the world of Amazon, where he primarily focused on advising "whales" on the 3rd party side of the business. 

I've enjoyed interviewing Amazon folks to date as I personally believe they offer a different perspective to those outside Jeff's 4 walls. 

In this episode we discuss:

• What were the worst recommendations he's heard in the Amazon ecosystem
• What common challenges strategic sellers face and how do they overcome them
• How both small and large brands can utilise the Amazon Business opportunity
• The importance of picking your brand voice and owning the message you're preaching
• How commodification, in his mind, is the biggest threat to Amazon sellers now, and what they should be doing to defend themselves.

amazonian #amazonbusiness #strategicseller #brandvoice #UK #CustomerExperience